The integration of artificial intelligence (AI) into hearing aids is transforming how we address hearing loss, elevating the experience from merely amplifying sound to an incredibly nuanced and personalized listening environment.  

If you’re dealing with a hearing challenge, most people will recommend you speak to a medical specialist about the best way to optimize your hearing – but who do you talk to, an audiologist or an ENT specialist? 

The medical term “presbycusis” is derived from the Greek words for elderly (presby-) and hearing (akousis). It’s a fitting name, since the condition affects two out of three people in the US aged 70 and older.